Halina Brown: “Sustainable consumption on a city level”

We, the sustainable consumption folks, like to talk about density and walkable and bikeable communities as important elements of a shift toward sustainable consumption. But very few of us actually try to implement these ideas. In the past year I have tried, and I can report that this was a hard-won victory, and a sobering lesson.

I live in Newton, with a population of 85,000 inhabitants, one of the most desirable communities in Massachusetts, USA. It is an old city of beautiful single family homes, plenty of parks and recreation areas, majestic trees, lakes and Charles River, fine schools, abundant public services, and one of the lowest crime rates in the country. It also has convenient public transit to downtown Boston, which is only a few miles away. Newton is a collection of 11 “villages”, the centers of which usually have nice cafes, restaurants, shops, and nail salons. Not surprisingly, the price of homes in Newton has been rising steadily over the years. Currently, the average price of an existing home is $0.8 million and of a new home $1.6 million. Newton used to be a place where moderately successful middle class professional could raise a family. This is no longer the case; we have become a city of rich people and aging baby boomers who are trying to hold on to their oversized and impractical homes because there are no alternative housing options in this city.

Union_Street_in_Newton_Centre

The mayor is pushing for introducing more housing that is affordable for the middle class. He is leading an effort to develop a long-term strategy aimed at reversing or at least slowing down the trend of increasing prices and growing cultural homogeneity and social exclusion. That means more multifamily housing and greater density. As a test case, the city proposed to turn a large publicly-owned parking lot in one of the village centers into a four-story apartment building with 68 middle-priced and subsidized low income units, and commercial spaces on the ground level. A local developer proposed a nice package deal that would include creating a public plaza, upgrading of the village center, promoting walkable lifestyles, and at the same time preserving most of the sacrosanct parking spaces that the current lot provides.

Being a local sustainability activist (I am a vice chair of Citizens’ Energy Commission) I enthusiastically endorsed the project as consistent with the current wisdom regarding building more sustainable communities. To me it seemed like a no-brainer. This particular village center already has 2-3 story commercial (but not residential) buildings, it has a supermarket, shops and business within walking distance, and a Boston-bound commuter train station. The building would add economic activity and transform the decrepit looking parking lot into a thriving community. It would be a winner from a sustainability perspective. And what is the big deal: it is just one building in a city of 85,000 residents!

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Communicating sustainable lifestyles: No Impact Man

At SCORAI we are currently working on narratives to communicate sustainable lifestyles to the wider public. Therein we are investigating and reviewing existing approaches, tools, stories and formats. One that caught our attention recently is the movie documentary “No Impact Man”. You can watch the trailer below.