June 17, 2017

Research on consumption: Ethical and Societal Responsibility Perspective

Research on consumption: Ethical and Societal Responsibility Perspective, University of Granada (since 2007)

  • Program:  Master in Marketing and Consumer Behaviour
  • Lecturer: Francisco Javier Montoro Rios, Juan Miguel Rey Pino
  • Class size: 15 students
  • Duration:  The course is over four weeks, 4 hours per week; the same course is offered both on- and off-line; 4 ECTS; elective
  • Focus: the six lessons include;
    • 1. Globalization and marketing;
    • 2. Macromarketing. Concept and critical paradigm;
    • 3. Social Marketing;
    • 4. Critical Marketing;
    • 5. Consumption and the environment;
    • 6. Public health and Industry.
  • Student evaluation: written exam: 50%; seminar assignment: 30%; participation and attendance: 10%.
  • Course evaluation: good evaluations.